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ocotillo wells

speed shop

YEAR
2026

DELIVERABLES
Art Design
Creative Direction
Screen Print 
Color separation
Production

Ocotillo Wells Speed Shop

Our involvement with Ocotillo Wells Speed Shop can be described as a creative design and art direction role focused on developing the visual identity and merchandise experience for the shop.

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The work includes concept development, graphic design, artwork creation, creative direction, and production preparation for merchandise and the shop’s online presentation. The goal is to translate the rugged, desert, off-road character of Ocotillo Wells into a distinctive visual language that works across apparel, graphics, printed materials, and digital media.

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Apparel Design & Print Development

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  • Creative direction for the overall merchandise aesthetic and visual presentation.

  • Original artwork and graphic design for T-shirts, hats, stickers, prints, and other merchandise.

  • Development of logos, typography, illustrations, badges, and supporting graphic elements inspired by desert culture, motorsports, and the Ocotillo Wells environment.

  • Creation of a consistent merchandise design system, allowing individual products to feel connected while having their own artwork.

  • Production preparation of final artwork for screen printing, embroidery, digital printing, signage, and other manufacturing processes.

  • Preparation of print-ready and production-ready files, including appropriate dimensions, color separations, layouts, and specifications.

  • Website creative preparation, including merchandise graphics, product imagery direction, promotional artwork, and visual assets for the online shop.

  • Coordination of the artwork so that the physical merchandise and website experience share the same visual identity.

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Poster Concepts

 

Vibe:

  • Raw desert, sun-bleached, mechanical

  • Old-school speed shop meets SoCal off-road

  • Independent, DIY, race-weekend energy

 

Core Visual Elements

  • Hand-drawn or vintage-inspired typography

  • Shield / badge logos, piston or shock motifs

  • Earth tones: sand, rust, black, bone white, faded red

  • Texture: halftone, dust, grain, screen-print fee​

 

Desert Machine Poster

  • Stylized off-road vehicle silhouette

  • Minimal color palette

  • Event Theme 

   

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Let's Talk

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Web design

  • Custom Website Design
    Beautiful, responsive layouts tailored to your brand's identity and target audience.

  • E-Commerce Web Design
    Shopify, WooCommerce, or custom store layouts built to showcase and sell your products effectively.

  • UI/UX Design
    Clean interfaces, mobile optimization, and intuitive user experience for better engagement and retention.

  • Website Redesign
    Refresh outdated websites with modern design and improved functionality.

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Graphic design

We specialize in high-impact design using industry-standard tools like Adobe Illustrator and Photoshop. With over 20 years of experience, we bring expert-level precision, creativity, and production knowledge to every project.

 

We offer expert graphic design services tailored to elevate your brand, product, or project. Whether you're a startup, established company, or creative agency, we bring your vision to life with bold creativity and precision.

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Brand identity

We specialize in creating an reinventing innovative brands for businesses looking to take the next step. Our branding process includes strategic positioning, logo design, copywriting, brand extensions, and suggestions for implementation. With F. Mota Design you can rest assured that your company's new image will be presented in the best way possible.

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Apparel design

With over two decades of industry experience, Francisco Mota Design delivers top-tier creative solutions — from bold logo designs and custom illustrations to production-ready vector art and precision screen printing. Our passion for craftsmanship and innovation ensures your brand always stands out with quality and style.

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​we craft unique apparel designs that fit a wide range of styles — from streetwear and urban fashion to corporate uniforms and team gear. Whether you want bold graphics, minimalist logos, vintage-inspired prints, or edgy illustrations, we tailor each design to your brand’s vision and audience.

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Vector art

At F. Mota Design, we specialize in creating high-quality vector artwork that’s sharp, scalable, and production-ready. From artistic illustrations to clean logo designs and detailed apparel graphics, our vector work is crafted to perform across every format — print, embroidery, screen print, and digital use.

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Whether you need custom characters, mascot designs, scene compositions, or editorial-style art, we create striking illustrations that bring your brand to life.

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Screen print

We provide expert screen printing services with an emphasis on quality, durability, and detailed craftsmanship. Backed by over 20 years of industry experience, we bring your apparel designs to life with professional results every time.

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  • High-Quality Screen Printing – Crisp prints using premium inks for vibrant, long-lasting results.

  • Custom Apparel Production – Tees, hoodies, uniforms, merch, totes, and more.

  • Large & Small Runs – We handle bulk orders and limited drops with equal precision.

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Logo

Your logo is a visual cue between consumers and your brand.

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Crafting bold and memorable logos that elevate your brand identity. Whether you’re launching a new business or refreshing your current look, our logo designs are built to capture your story and stand out across print, web, and apparel.

​It is imperative to make a lasting impression. F. Mota Design explores every element of a logo, including inspiration, color treatments, logo extensions and styling, to delivery a truly unique brand identifier.

Print & packaging

We specializes in bold, production-ready print and packaging design that brings your brand to life—on paper, plastic, or any surface in between. From concept to final print files, we create designs that stand out on shelves, in stores, and in your customers’ hands.

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​We work closely with manufacturers and printers to ensure your final product looks as good in hand as it does on screen.

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Print media

We understand how important your business is to you, and no matter what message you want to send out to your audience, our experts will work together with you to produce a design that’s a creative reflection of your business mission.

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Our print media team has the skills to create utterly striking visual aids for your advertisements. We enhance how your business is conveyed while furthering audience engagement with content that’s irresistibly niche. A creative design makes all the difference, so let our creatives deliver a print media design that’s versatile, suits your branding needs, and grows your results.

Notice: All rights reserved and copyright to the original brand and company. The works displayed in this portfolio are personal and original creations. Unless otherwise noted, these works are not officially licensed, trademarked, or affiliated with Francisco Mota Design.They are presented solely for showcase and educational purposes to demonstrate my skills and creative capabilities.

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All designs and logo use of WB SHIELD Warner Bros. Studio Tour Hollywood trademark & copyright for Warner Bros. Entertainment Inc

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All designs for LOONEY TUNES and all related characters and elements trademark & copyright for Warner Bros. Entertainment Inc.

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All designs for DC COMICS and all related characters and elements trademark & copyright for DC Comics and Warner Bros. Entertainment Inc.

F.MOTA DESIGN

© 2019 Design and created by Francisco Mota for F.MOTA DESIGN with Wix.com

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